Services Built for Startups:
Design, Dev & Strategy
We offer end-to-end digital solutions - each service designed to work independently or as part of a fully integrated engagement. Talk to us about your project →
UI/UX Design
Interfaces that convert and delight.
What's Included
- User research & persona development
- Information architecture & user flows
- Wireframing & low-fidelity prototypes
- High-fidelity UI design in Figma
- Interactive prototypes & design tokens
- Developer-ready handoff with annotations
Process
We start with discovery workshops to understand users and business goals, then move through rapid wireframing, visual design, and prototype testing before handoff.
Deliverables
Figma file, design system, interactive prototype, style guide, handoff documentation.
Timeline
2–6 weeks depending on scope.
Tools Used
Figma, FigJam, Maze (user testing), Notion.
Learn more about UI/UX Design →Web Development
Fast, scalable web applications built to last.
What's Included
- React & Next.js web applications
- Marketing sites & landing pages
- API & backend development (Node.js)
- Database design (PostgreSQL, MySQL)
- Performance optimisation & Core Web Vitals
- Deployment on Vercel, AWS, or your infrastructure
Process
We plan the architecture first, build in focused sprints with weekly check-ins, and deliver with full documentation and a handoff session.
Deliverables
Production codebase (Git repo), deployment, documentation, post-launch support period.
Timeline
4–8 weeks for a full website; 8–16 weeks for a web application.
Tools Used
React, Next.js, Node.js, PostgreSQL, Vercel, GitHub.
Brand Identity
A brand system that travels across every touchpoint.
What's Included
- Brand strategy & positioning workshop
- Logo design (primary, secondary, icon)
- Typography & colour system
- Brand guidelines document
- Business card, letterhead, social templates
- Pitch deck template
Process
Brand discovery → moodboards → logo concepts → refinement → guidelines. Two rounds of revisions included.
Deliverables
Brand guidelines PDF, logo files (SVG, PNG, PDF), asset library.
Timeline
2–4 weeks.
Tools Used
Figma, Adobe Illustrator, Notion.
MVP Development
From zero to launchable in weeks.
What's Included
- Product scoping & feature prioritisation
- UI/UX design for core user flows
- Full-stack development of the MVP
- Auth, database, and API integration
- QA & pre-launch testing
- Launch support & monitoring setup
Process
We scope ruthlessly, build the smallest viable version of your product, validate with real users, and plan the next iteration.
Deliverables
Live deployed MVP, codebase, user documentation, post-launch handoff report.
Timeline
6–14 weeks depending on complexity.
Tools Used
Next.js, Node.js, PostgreSQL, Stripe, Vercel, GitHub.
UX Audit
Find out exactly where your product is leaking users.
What's Included
- Heuristic evaluation (10 usability principles)
- User flow analysis
- Accessibility audit (WCAG 2.1 AA)
- CRO recommendations
- Competitive benchmarking
- Priority-ranked action plan
Process
We evaluate your product against established usability heuristics, map the full user journey, and produce a ranked list of fixes ordered by impact vs effort.
Deliverables
UX audit report (PDF + Notion), annotated screenshots, action plan with priority scores.
Timeline
1–2 weeks.
Tools Used
Figma, Hotjar, Lighthouse, WAVE, Notion.
Learn more about UX Audit →Digital Strategy
Strategy that connects design decisions to business outcomes.
What's Included
- Digital audit of your current presence
- Competitor & market analysis
- SEO strategy & keyword architecture
- Content strategy framework
- Channel & growth roadmap
- KPI framework & measurement setup
Process
Audit → analysis → strategy document → prioritised roadmap → implementation support.
Deliverables
Strategy document, SEO keyword map, content calendar template, roadmap.
Timeline
2–4 weeks.
Tools Used
Ahrefs, Search Console, Semrush, Notion, Google Analytics.
Curious about the people behind the work? Meet the team →
FAQs
How much does it cost to hire a freelance web design agency in India?
Project costs at EM&J vary based on scope. A typical startup website project starts at ₹50,000. MVP design and development projects start from ₹1,50,000. Contact us for a custom quote.
What types of startups does EM&J work with?
We work with early-stage startups, funded startups, and ambitious product teams across India. Our work spans SaaS products, consumer apps, B2B platforms, and brand identity projects.
How long does a typical project take?
A branding project takes 2–4 weeks. A full web design and development project typically takes 4–8 weeks depending on scope and complexity.